Is Being a YouTuber a Real Job?

16 Nov 2018

There is a broad fascination with the possibility of ‘giving up your day job’ to make money from YouTube. Stories of people coming from obscurity to earn fame and fortune producing videos for online audiences are now commonplace.

But how possible is it, really, to make a living from YouTube? What are the major obstacles and opportunities? What rights and responsibilities do YouTube creators have? What risks do they face? More broadly, what are the implications for Brisbane and Queensland’s creative communities?

This panel discussion brought leading YouTube scholar Jean Burgess, Director of the QUT Digital Media Research Centre (DMRC) together with leading Australian YouTubers Elly Awesome and Madison Lloyd from Sketchshe to ask:  Is being a YouTuber a real job?

Elly is a sort-after 'influencer' living in QLD and has worked with major brands like Sony, Nintendo, Netflix and Coca Cola to produce and present their advertising campaigns.
Jean Burgess is a Professor of Digital Media and Director of the QUT Digital Media Research Centre (DMRC). Her research focuses on the uses, cultures and politics of digital media technologies and platforms.
Madison Lloyd is the co-founder of YouTube comedy trio SketchShe. Hitting viral success three years ago, the group now have over million subscribers and over half a billion video views across their platforms, cementing their place as a worldwide internet sensation.
Farhad is the founder of Changer Studios. Changer is shaping the future of short-form video content by developing unique insights and expertise in delivering successful online video strategies and engagement models.
Event Details
  • Date(s)
    16 Nov 2018
  • Time
    12:30pm - 2pm
  • Venue
    Studio 120, Level 1, Building Z9
  • Location
    Z9 Block, Kelvin Grove Rd & Musk Ave, Kelvin Grove, Brisbane